So you want to get into online video advertising and promotions.

Internet video advertising and promotions pre-production software.

The emergence of web video as a viable medium for advertisers and promoters over the last two years has been astounding. Advancements in compression technology and the growth in broadband usage has made high quality video streaming a reality that we dreamed of five years ago.

The available technology has led to a massive rise in the number of sites like YouTube and Daily Motion (to name just two) that have emerged. No-one can deny the popularity of user generated content, you’ve just got to think back to how much Google paid for You Tube.

Uploading your videos to these social network video sites will help begin the process of getting air play or views for your videos. There are a number of guides available that will help teach you ways of monetizing your videos or how to use them to generate a contestant stream of new and unique visitors to your business website. But before you can do that you have to create and produce your video. Let’s look at pre production planning

Planning your video or informercial.

It’s great to know that you want to film or produce a video and it’s even better if you know how to pull all of the elements together, but what if you’ve never done this before, where do you start?

Well for me the starting point begins with Celtx . Celtx is free software that is used in the pre production stage of film, video, theatre and even animation. Most people will never use all of it’s functionality but as a starting point I find it invaluable.

Why would you want to use it?

Forget that fact that it connects you to people in all walks of film and video. Forget that you can collaborate with like minded people on a project. Forget the fact that its popularity is growing day by day. Forget the fact you can get help from people who are in the industry. Just download it and scare yourself silly as you discover what’s needed for even a simple video or film production.

As I said most of the functionality you won’t need but as a tool for planning what you do need, creating a storyboard, developing your script etc, Celtx is one of your must have tools.

Celtx is being developed for the film and stage industry with contributions from directors, producers, script writers, camera people, actors. You name ’em they are here and there is a thriving community in the forum.

For a simple Camtasia presentation you want to produce this is overkill but as your skills and needs grow you will be glad you have Celtx on your PC. If nothing else download Celtx so you don’t forget the simple things when planning your next shoot. Not getting a release document or having your actor turn up to the wrong location can be a real pain.

What I really liked about Celtx as a newbie at film making was how it opened my eyes as to what is really involved in getting great results and how it opened the creative elements in my mind.

Kevin Polley has been involved with computers and the internet since 1997. Apart from being an accomplished ecommerce consultant he is also highly experienced in Organic Search Engine Optimization techniques.

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Thanks for this article I think it's good to learn as much as possible about actually capturing the scene, even though that wasn't really my struggle. Marketing the video is where I struggled. In my quest to create positive results with my video advertising, I ran across a video uploading site called http://www.Adwido that helps you with marketing. Perfect for small businesses clueless about running an online video campaign or tags, transcripts and all of that stuff


  1. […] you want to jump the gun a bit just read my earlier post about Celtx .  It makes the whole process much […]