A major shift for search listing domination as Google supports GoodRelations.
Imagine that you have spent hundreds of hours and thousands in cash getting your website to rank on the first page of Google and you find that your efforts become 30% less effective. Don’t imagine – that time is here – now.
For years there has been an ongoing struggle between the search giants and internet marketers, the marketers want to get their products in front of potential buyers and the search engines have been struggling to provide the most relevant results to the searchers using their services.
Over the years the SEO industry has grown and the web is now inundated with a wealth of good and bad information about how to get a high website rank with the majority of that information focused on getting high Google rankings. Today everything changed with the announcement that Google supports GoodRelations.
What is GoodRelations?
GoodRelations (GR) is a standardized vocabulary for product, price, and company data that (1) can be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and novel mobile or social applications.
GoodRelations is a language that can be used to describe very precisely what your business is offering and when used the search engines can display advanced eye catching listings that really stand out.
Here is a standard listing:
Here is a GoodRelations enhanced listing:
(images courtesy of Hepp Research)
What are the Implications for Search?
In a word “Massive”.
Here are just a few examples:
Currently if you are at position number one for a search term you could assume that you will get around 60% of the available search traffic for that term i.e. if there are 10,000 unique searches a day you would expect to get around 6,000 of those unique visitors. Now, if a competitor ranked at say number 5 has a visually enhanced GR listing it will be more eye catching and the rank advantage will be lost.
As business implements GoodRelations mark-up for its products we can expect changes in the way comparison engines are used by searchers, these GR enhanced listings allow users to make choices based on price and other factors IN the search engine results page.
This in turn leads to the new developments in specialist product aggregation sites. The GR RDF mark-up is machine readable, meaning that new applications can extract precise, relevant product information from source. This can be stored, combined and reused with other linked data. i.e. all data about the same product can be linked from multiple source around the web.
The most apparent form of linking that currently springs to mind are reviews. Most ecommerce sites encourage users to write reviews and rate a product. If 100 sites around the world sell the same model camera, mark up that product with GoodRelations and the reviews are marked up as well, all of the reviews for each of those sites can be combined providing a more accurate rating and a better picture of the pros and cons for the consumer.
Does this affect how I optimise my website?
Google’s adoption of GoodRelations is not a magic bullet in it’s own right that will enhance your search rankings if you include it. You still need to correctly optimise your website, the categories and the pages within it. If anything, you will need to improve your optimisation techniques to get the best from including GoodRelations markup. As Kingsley Idehen, the founder and CEO of OpenLink Software wrote in a tweet
Without a good solid understandable structure to your website you could actually hinder your SEO efforts within the semantic framework. Let’s never forget that semantics is about getting the web to think for itself and if your site structure is confusing or goes against the grain I believe the chances are higher that your content will get rejected.
How can I improve my website structure?
The research required to understand your position within your marketplace, how your products are associated to other products or categories and how your competitors fit into the picture is not a simple process. Having said the entire process can achieved much quicker than you would think if you use the right tools.
What used to take weeks can now be done in days thanks to tools such as Krakken which performs your market analysis, competitive analysis, keyword DNA creation and automates the structured blueprint development for your website enhancement.
Developed by ThemeZoom, Krakken along with TLKT and DWS, which optimises the entire workflow and outsource process, you have a comprehensive suite of products and unparalleled training that aids the serious web developer’s desire for market domination. Add to this GoodRelations markup and you have a semantic SEO winner.
It’s also worth noting that early estimations that 30% of all ecommerce websites would be using GoodRelations by the end of 2011 are being readjusted upwards. Quite simply if you sell online and you are not using GoodRelations by the end of 2011, 2012 will be a very slow year, it’s your choice.
Finally congratulations @mfhepp Thanks for all of your efforts and those who helped.