Tag: viral marketing

Web 2.0 Blog marketing is almost a misnomer

To quote wikipedia A misnomer is a term which suggests an interpretation that is known to be untrue. Such incorrect terms sometimes derived their names because of the form, action, or origin of the subject—becoming named popularly or widely referenced—long before their true natures were known. I don’t know what triggered this train of thought but I’ve got it and I’m in the mood to write. You see for some reason I’ve got a bug in my head about the concept of blogging mixed with marketing to make it an automatic process. I know the two do mix and people are making money but … Here’s my mental paradox: Part of it’s to do with ethics, Blogging and Web 2.0 is all about people. Giving people the ability to mix and interact with others who share information on common interests. It’s about building communities and making friends and contacts. Marketing got bolted on to it because people were blogging. Marketing is all about driving people towards taking an action which normally involves spending hard earnt cash and a basic human trait, (well a trait I’ve got and the last time I looked I was human) is that we all try to get the best deal possible … and if possible … something ‘free’. So far so good. Now this where the rosy glow of blog marketing begins to start losing its shine for me. At least in the longer term as it’s presented in a few posts and emails I’ve come across.

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