semantic ecommerce and marketing strategies

CamStudioPro Screen Capture Software

Producing screen capture videos used to be quite expensive with Camtasia being the software of choice for many PC users. At over $300 it was not affordable for some. Well that’s all changed.

Watching video online has become as normal as watching TV and for some , watching video online is even more popular than TV. Let’s face it, your choice is vast. This shift in perceptions is one of the reasons a few software developers started to come up with free and low cost screen capture alternatives.

Camstudio is probably one of the better known free offerings in this software sector but as you would expect it has a few weaknesses compared to paid for products. Well Dave Guindon has now improved some of them making it a good place for marketers to start producing training or marketing videos of their own.

From the marketers perspective two of the main flaws of CamStudio were Read the rest of this entry »

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Are you embarrassed when you cant remember peoples names

Hi here is a simple tip that will help you begin to remember names. You’ll also find a link to a bonus report.

We’ve all done it, sometimes even to those that we’ve known forever - their name just escapes us. It’s like the odd socks that seem o disappear from the washing machine - names just float into a mental black hole somewhere. Normally when we want it to happen least.

Why is this? Well … the chances are, when you’re introduced to someone for the first time, you’re not really concentrating on their name. Just think about it for a second - do introductions normally go something like this:

“Hi , I’d like you to meet Phil. This is my husband’s good friend, the one I told you about before. He’s the one that works as a physical therapist with the world champions. Remember I told you he got us those great seats this time last year when we went to the game?
That was a amazing. Anyway, I wanted you two to meet so you could put faces to the names when we talk over things.”

Wow, that’s a lot of information to remember about … what was his name again?

All of that other information you got about Phil is distracting you from his name, which was the first bit of information, making it even harder to remember.

So what’s the knack to remembering peoples names?

The real trick is to be prepared for this when meeting new people. The moment you hear their name, concentrate on that and block out the other information. Let’s face it, when you are introduced to someone you are normally told their name (and if you’re not told then it is really easy and polite just to ask something like; “Hi. I didn’t catch your name. What do I call you?”).

You’ll probably have much of the other information repeated during the conversation anyway, but their name is the one thing that they’ll expect you to remember. So make that the focus of your thought and you’ll be sure to get it right the first time, every time!

A good way to help to reinforce your memory is to say their name as soon as possible in normal conversation.
Something like, ‘So , have you had any thoughts on how we can improve your memory?’

It’s very simple and very effective. Try it and see. The more you do it the easier it gets.

Don’t forget that we expand on this and lots more in the book ‘You’ll never forget anything ever again - The easy way to master or improve your memory’. It comes complete with an MP3 audio version so you can listen where ever you want. You can improve your memory anywhere.

Grab your copy today

Want A Better Memory

I’ll post another tip tomorrow.

www.improve-my-memory.com

and for those of you that are wondering - what was I going to say

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A little bit of gratitude if you please.

If you are reading this then the next thing I hope you will do is take some positive action.

Now … this post has nothing and everything to do with online marketing.  You see a mate of mine has just set himself a target which I think he’ll beat a lot sooner than he thinks.  His site is a little piece of tranquillity on a very loud web and I can only urge you to take a moments break and see for yourself.

A little gratitude is a great video/poem that will hopefully help us all realise just how lucky we are.  No matter how bad things may seem.  Stuart Alexander’s aim is to get one million comments and help one million people discover some of the really important things in life that we often tend to overlook.

So … take a short break, look, listen, enjoy and add your comment.  Then … maybe put a post on your blog or site and help others see what’s really important in life and help one of the good guys reach his goal.

Thanks

http://www.alittlegratitude.com/

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Blogrush is Doomed?

I really hate saying it but things don’t look as good as they did at launch for Blogrush at the moment.

It launched, it had a problem, we got notified. Then there was another problem and we were kept informed by a really long email about the problems John Reese and the team were having with hackers and people generally abusing the system.

So five days on and I’ve still got no stats being displayed at the blogrush site via my dashboard. ummmm

I check my own stats and find out that I’ve got tons of page displays but hardly any click throughs to my site from other blogrush users sites. And I’m not alone. A quick search of the blogosphere shows numerous other people all saying the same kind of thing.

I know it could be the quality of my post titles but with so many people all murmering, I have to come to the conclusion there’s maybe more to it.

A really interesting post by Noah Fleming pointed me in the direction of a blogrush clone that has just started up. While it shows that John’s idea was great it also shows that the competition and the potential problems are mounting as well. Just read what he says about the black hat methods affecting genuine blogrush users.

All in all I like the idea of BlogRush but I can’t understand how John can justify saying that all members sites will be manually checked. That’s going to cost like how much? And blogrush is a free service …

Then there were the concerns that BlogRush was neither accepted or rejected by Google and that your adsense earnings could be at risk. Depending on which posts and information you read this is either true or a lie. The principle being is that BR skirts a very thin line in the type of service it is.

At the moment it’s s good idea with problems that are being sorted out. The problem is that as a user I want to see results or that widget is just a waste of space.

With all of the problems it also makes it that much harder to get other people to sign up for something and that affects how successful BR will be for you and me.

I hope that John and the team get things sorted out quickly. Make that very quickly or I’m going to have to remove the widget from my blog and use the space for something that does what it says on the tin.

At the very least I can fill it with an ad or two. At the moment I’d feel happier with an ad that I know I might earn something from at some point as opposed to a service that can’t deliver as promised.

Good luck John.

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The Importance of a Good Script For Your Video

The script is the effectively the engine that drives your video production and should be considered the most important part of any video.

The script tells the story or message you want to get across and pulls together the pictures of the overall image you want to create for your viewers. When it comes to video marketing tactics get your script right will make the biggest difference to your profitability.

One thing not to forget is that a scriptwriter writes the way he envisages his words will be spoken. This means that when you see your script for the first time don’t think that you’ve got to correct bad grammar. In a script “that’s it” will have more flow and rhythm that “that is it” - Can you feel the difference? If not just try reading those two things out loud.

If you are writing your script yourself some essential things to remember are; Read the rest of this entry »

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Free Video Editing Software and Tools.

This list of free video editing software tools makes it easy and cheap for anyone to edit and produce video to the highest quality that is ready for business or personal use.

Video has become almost a default in today’s blogs and websites. Without them a site can look almost naked. The fact is that NLE’s (non linear editors) need not cost the earth. In fact you can get some excellent video editing tools for free and I’ve put together a list of some of them here for you. This is by no means a complete list but having said that it is fairly comprehensive and as always if you think I should include another program or service let me know.

If you want to spend your cash on ‘industry standard’ applications like Adobe Premiere or Sony Vegas, feel free. There are pros and cons against this thought process and the biggest pro I can think of is the sheer number of people using them makes getting help and manuals easier.

Having said that … things are changing and all of the sites and programmes listed below have very active support and development teams as well as thriving user communities. Lets just put it like this…

It could be that the big names will soon start to lose market share, I mean, why would you want to spend £300 - £600 ($500 - $1100) on a branded product when you can find free video editing programs that do virtually the same thing.

Lets look at the free video editing software available … Read the rest of this entry »

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Wow, two massive launches one huge amount of publicity.

Today dealdotcom opened it’s doors and as I indicated in an earlier post EasyMemberPro is the first deal made available to it’s members.  At $148.50 for the unlimited license version this is real value for money.  Especially considering the single site license is normally $138.

If you are looking for an easy way to set up and manage a membership site this is the tool.  I’ve met Kim who is one of the people behind EMP and I also own my own copy.  It rocks.  It’s easy to set-up and makes life easy for those who want to run a membership site.  Having said that you will need to learn how to use it to get the best out of it but don’t panic it shouldn’t take you long.

Get yourself over to dealdotcom now and sign up.  Signing up is free and start promoting it because apart from the deals you will get you can also earn from the two tier affiliate programme :)

Don’t forget to subscribe to this blog or post your questions about how to maximise the two tier affiliate program so you can start making some cash.

BlogRush:
In a way I feel sorry for dealdotcom launching around the same time as John Reese launched blogrush.  You see BR has captured the imagination of the blogging community in a way that he wasn’t expecting.  It’s easy to understand why but I got this email from Mike Filsame and in it was this little gem;

“I have never seen anything like this. Not in Internet Marketing, not with anyone or any site I have ever been a part of. It has totally exceeded any wild expectation I had, and I was ready for big things. We are totally blown away. (big smile)”
~ John Reese

The publicity generated around blogrush has been immense.

Aggregating newsfeeds isn’t new, I’ve been using CARP for almost two years but adding the viral factor was a stroke of genius and I can well imagine that John and his team have been nervously keeping an eye on the server loads as news spread across the blogosphere like a wildfire.

An email update from the blogrush team yesterday started to answer some of the initial concerns about tracking and other issues so all in all things are on the up and up.

To start getting some free traffic to your blog simple sign up for blogrush and add the widget today.

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