The semantic web is here and it’s growing all the time. Following on from my last post I thought it would be useful for seo, sem, social marketers and anyone else interested in discovering how the semantic web will affect online business to hear what it should be from the man who invented the world wide web – Sir Tim Berners Lee. Tim is a true modern visionary and in this video his genius, compassion and desire to make things better shines like a glowing beacon on hope for all. How can this video help marketers? I think all marketers and SEO‘s need to remember that the semantic web has a much higher goal than just selling goods and products. We need to remember that in many respects marketers have hijacked new technologies for their own ends since the web took form and gained popularity. Software has been developed to artificially improve search positions and while it’s not a bad thing it’s effects have helped to speed up change to deal with the growing flood of useless content that chokes the net. The semantic web can and is helping business online. I’m also sure that even now there are software developers who are coding the next ‘must have’ tool on behalf of marketers to help beat the system. And therein lies part of the problem as I see it. Why would you want to beat a system that is being developed to provide and deliver more accurate information to the people who are looking for it? Search as we have known it is changing and the semantic web infrastructure has the power to render current search practices almost obsolete. So lets look at what the original aim of the semantic web was from the eyes of the man who knows. Don’t try to reinvent the wheel. Improve it and roll with it. . What do you think?