Tag: social network marketing

Beyond Social Network Marketing and SEO for Business

An excellent article by Charles Heflin about digital footprints and how they affect social marketing activities needs to be read by anyone with an online business who is using any automated tactics to improve their search engine rankings. It prompted me to comment and reminded me to start sharing some of the useful information I’ve picked up on where the net is heading and why carrying on some current SEO practices could be devastating the ability of some websites to be found in the near future. For the past two years I’ve been involved in private SEO and SEM research which has been looking at where the web is heading and why.  Much of what I learned very early on made me understand that virtually all of what was being said and the tools being sold or promoted by marketers, to improve my search rankings, would have a shelf life of around 18 months – if I was lucky. Why? Because things change and there’s a problem. The following video explains more way better than I can but put simply, one of the root problems is that

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