Tag: seo

Hummingbird and the Semantic Web, Now and the Future

will the real meaning of Hummingbird show yourself

For over five years I’ve been following developments in the semantic web and the technologies that surround it. When Google recently announced the launch of Hummingbird conversations in the search optimization circles was suddenly filled with theories and observations many of which are just plain wrong. Irrespective of whether you consider Google to be the good guys or the bad guys the simple fact is that by introducing Hummingbird to the world, the semantic web has suddenly become mainstream. The reality is though that Hummingbird is just a small piece of a much larger puzzle that affects businesses of all size, in so many respects it’s just the tip of the iceberg. At thebeginning of October I presented a webinar ( see the video below ) that introduced the semantic web and its capabilities to the members of Network Empire. In the webinar I covered many different aspects of the web and how to get the best from it including, the organisations that set down the framework for how the web works, structured and unstructured data plus what companies Google bought and why.  With my co-presenters, Sue Bell and Russell Wright, we also covered the concept of entities, defined what spam is in a semantic age and provided real-world examples of how marketers, using today’s web, could avoid using spam to attract new business. In the short video below I’ve cut various snippets from the full two hour presentation (longer with the Q & A) that will give you a feel for what you missed and the excitement the attendees experienced.  And I just want to point out that using the information one of the attendees learned during this webinar, he was able to close a $20K+ deal just days after the event.   This was the first in a series of webinars leading to a new course for business and website owners who want to implement semantic technologies within their business. If you’d like to find out more please visit www.thesemanticrevolution.com. Enjoy the video. (BTW: Can those of you who might (or would) like to be a guest at the future events get in touch via the usual channels, thx)

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Semantic SEO Leap as Google Supports GoodRelations

A major shift for search listing domination as Google supports GoodRelations. Imagine that you have spent hundreds of hours and thousands in cash getting your website to rank on the first page of Google and you find that your efforts become 30% less effective.  Don’t imagine – that time is here – now. For years there has been an ongoing struggle between the search giants and internet marketers, the marketers want to get their products in front of potential buyers and the search engines have been struggling to provide the most relevant results to the searchers using their services. Over the years the SEO industry has grown and the web is now inundated with a wealth of good and bad information about how to get a high website rank with the majority of that information focused on getting high Google rankings. Today everything changed with the announcement that Google supports GoodRelations. What is GoodRelations? GoodRelations (GR) is a standardized vocabulary for product, price, and company data that (1) can be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and novel mobile or social applications. GoodRelations is a language that can be used to describe very precisely what your business is offering and when used the search engines can display advanced eye catching listings that really stand out. Here is a standard listing: Here is a GoodRelations enhanced listing: (images courtesy of Hepp Research) What are the Implications for Search? In a word “Massive”. Here are just a few examples: Currently if you are at position number one for a search term you could assume that you will get around 60% of the available search traffic for that term i.e. if there are 10,000 unique searches a day you would expect to get around 6,000 of those unique visitors.  Now, if a competitor ranked at say number 5 has a visually enhanced GR listing it will be more eye catching and the rank advantage will be lost. As business implements GoodRelations mark-up for its products we can expect changes in the way comparison engines are used by searchers, these GR enhanced listings allow users to make choices based on price and other factors IN the search engine results page. This in turn leads to the new developments in specialist product aggregation sites.  The GR RDF mark-up is machine readable, meaning that new applications can extract precise, relevant product information from source.  This can be stored, combined and reused with other linked data.  i.e. all data about the same product can be linked from multiple source around the web. The most apparent form of linking that currently springs to mind are reviews.  Most ecommerce sites encourage users to write reviews and rate a product.  If 100 sites around the world sell the same model camera, mark up that product with GoodRelations and the reviews are

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Beyond Social Network Marketing and SEO for Business

An excellent article by Charles Heflin about digital footprints and how they affect social marketing activities needs to be read by anyone with an online business who is using any automated tactics to improve their search engine rankings. It prompted me to comment and reminded me to start sharing some of the useful information I’ve picked up on where the net is heading and why carrying on some current SEO practices could be devastating the ability of some websites to be found in the near future. For the past two years I’ve been involved in private SEO and SEM research which has been looking at where the web is heading and why.  Much of what I learned very early on made me understand that virtually all of what was being said and the tools being sold or promoted by marketers, to improve my search rankings, would have a shelf life of around 18 months – if I was lucky. Why? Because things change and there’s a problem. The following video explains more way better than I can but put simply, one of the root problems is that

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