Tag: sematic video

The Semantic Web Vision of Tim Berners Lee

The semantic web is here and it’s growing all the time. Following on from my last post I thought it would be useful for seo, sem, social marketers and anyone else interested in discovering how the semantic web will affect online business to hear what it should be from the man who invented the world wide web – Sir Tim Berners Lee. Tim is a true modern visionary and in this video his genius, compassion and desire to make things better shines like a glowing beacon on hope for all. How can this video help marketers? I think all marketers and SEO‘s need to remember that the semantic web has a much higher goal than just selling goods and products. We need to remember that in many respects marketers have hijacked new technologies for their own ends since the web took form and gained popularity. Software has been developed to artificially improve search positions and while it’s not a bad thing it’s effects have helped to speed up change to deal with the growing flood of useless content that chokes the net. The semantic web can and is helping business online. I’m also sure that even now there are software developers who are coding the next ‘must have’ tool on behalf of marketers to help beat the system. And therein lies part of the problem as I see it. Why would you want to beat a system that is being developed to provide and deliver more accurate information to the people who are looking for it? Search as we have known it is changing and the semantic web infrastructure has the power to render current search practices almost obsolete. So lets look at what the original aim of the semantic web was from the eyes of the man who knows. Don’t try to reinvent the wheel. Improve it and roll with it. . What do you think?

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Beyond Social Network Marketing and SEO for Business

An excellent article by Charles Heflin about digital footprints and how they affect social marketing activities needs to be read by anyone with an online business who is using any automated tactics to improve their search engine rankings. It prompted me to comment and reminded me to start sharing some of the useful information I’ve picked up on where the net is heading and why carrying on some current SEO practices could be devastating the ability of some websites to be found in the near future. For the past two years I’ve been involved in private SEO and SEM research which has been looking at where the web is heading and why.  Much of what I learned very early on made me understand that virtually all of what was being said and the tools being sold or promoted by marketers, to improve my search rankings, would have a shelf life of around 18 months – if I was lucky. Why? Because things change and there’s a problem. The following video explains more way better than I can but put simply, one of the root problems is that

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