Tag: rdf

Knowing why ‘dave likes cookies’ helps profitability

The way the web works is changing and the groundswell behind the introduction and implementation of semantic applications has already affected lots of businesses. We are starting to see it’s effects become more apparent in SEO and marketing practices as the industry gets a better understanding of what the semantic web is and its currently defined parameters. A very useful article Don’t get the Semantic Web? You will after this concludes “All the semantic web is trying to do, is make sure everything is structured in a consistent manner, with a consistent dictionary behind the content, so that a machine can draw connections.” In a nutshell – every thing is connected to something and it’s better to make sure your data is machine readable.  That way it can be used, shared, linked or found easily.  The chances are you are already using semantic technology and didn’t even know it. Semantic Search Engines Semantic search is IMO the way forward.  From what I’ve seen so far from semantic search engine beta’s like Hakia (and a few others), the search results are a lot more focused as they are based on concept match rather than keyword match or popularity ranking.  Its not a huge leap from there to see the potential of semantically delivered advertising. It’s also interesting reading Marissa Mayer’s interview talking about Google at 10 and 20. Marissa is the vice president of search product and user experience at Google and she says “I think there will be a continued focus on innovation, particularly in search. Search is an unsolved problem. We have a good 90 to 95% of the solution, but there is a lot to go in the remaining 10%.”  Maybe she was referring to semantic search technologies being incorporated.  I hope so. One of the common links to unlocking all of this potential in a business is

Tagged with: , , , , ,

Beyond Social Network Marketing and SEO for Business

An excellent article by Charles Heflin about digital footprints and how they affect social marketing activities needs to be read by anyone with an online business who is using any automated tactics to improve their search engine rankings. It prompted me to comment and reminded me to start sharing some of the useful information I’ve picked up on where the net is heading and why carrying on some current SEO practices could be devastating the ability of some websites to be found in the near future. For the past two years I’ve been involved in private SEO and SEM research which has been looking at where the web is heading and why.  Much of what I learned very early on made me understand that virtually all of what was being said and the tools being sold or promoted by marketers, to improve my search rankings, would have a shelf life of around 18 months – if I was lucky. Why? Because things change and there’s a problem. The following video explains more way better than I can but put simply, one of the root problems is that

Tagged with: , , , , , ,