Tag: nova spivack

Making Better Sense Of The Semantic Web

The semantic web is going to mean many things to each and every one of us and as the semantic layer, or framework integrates with the web we have currently, it will eventually affect every aspect of every business process. The good news seems to be that in general, business won’t need to change core processes because the technology uses it rather than the other way round.  Put simply, the semantic web is the process of making everything readable by computers so they can find meaning.  Once that’s all done then it gets really interesting. Once the web has readable data, all data can be used to make connections between people, documents, products, places, times, events.  Anything and everything.  Everything is linked in some way to something else. Once you start to think about ‘everything’ and absorb the enormity, it actually becomes quite easy to let your mind wander off and drift through the possibilities.  At some point, you then begin to see how this raw, collaborative sharing power will open up real doors of opportunity for existing and new businesses. Once data can be read and is understood by the new web, the way you control your research, advertising, marketing, search and business in general will never be the same.  Used in the right way and in the correct context we can genuinely expect

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