Tag: internet marketing

Web 2.0 Blog marketing is almost a misnomer

To quote wikipedia A misnomer is a term which suggests an interpretation that is known to be untrue. Such incorrect terms sometimes derived their names because of the form, action, or origin of the subject—becoming named popularly or widely referenced—long before their true natures were known. I don’t know what triggered this train of thought but I’ve got it and I’m in the mood to write. You see for some reason I’ve got a bug in my head about the concept of blogging mixed with marketing to make it an automatic process. I know the two do mix and people are making money but … Here’s my mental paradox: Part of it’s to do with ethics, Blogging and Web 2.0 is all about people. Giving people the ability to mix and interact with others who share information on common interests. It’s about building communities and making friends and contacts. Marketing got bolted on to it because people were blogging. Marketing is all about driving people towards taking an action which normally involves spending hard earnt cash and a basic human trait, (well a trait I’ve got and the last time I looked I was human) is that we all try to get the best deal possible … and if possible … something ‘free’. So far so good. Now this where the rosy glow of blog marketing begins to start losing its shine for me. At least in the longer term as it’s presented in a few posts and emails I’ve come across.

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Timezones for International Internet Marketers

Guys and Girls in the US and anywhere else for that matter take note, especially if you want to make more cash. This little tip might make a huge difference to your bottom line. As some of my readers know, I’ve been involved in IM since 1997. It would be fair to say that I’ve seen the good, the bad and the ugly when it comes to products and money making ventures but there is one thing that still irritates me like nothing else. Timezones. Or more specifically lack of information in your emails about them. This problem affects everyone and I’m really surprised at how few ‘experts’ still tend to ignore the problem and do nothing to make life easier for their readers and customers. We know that most of the big marketers are US based and we can assume that most of their customers are based in the US to. BUT (notice that’s a big but?) – a growing percentage of customers are based outside of the US. So why is it, with very few exceptions, these marketers send out emails or postings asking us to attend webinars and conference calls at say … 8PM EDT and then they don’t put a link to somewhere where readers in other countries can find out what time it is for them? We know that you have very little time to make a good impression. We know that you need to make it simple So why not help your readers work out when ‘8PM Eastern’ is in their part of the world? Make it easy and we will turn up. A simple link at the foot of your email or post makes all the difference. Just ask those who do it and you’ll find that they get more new customers in other parts of the world which means bigger profits. Try these: http://www.timeanddate.com/worldclock/converter.html http://www.timezoneconverter.com http://www.time.gov/

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A little less hype and more action please.

If you’ve been involved in internet marketing for any length of time then the chances are you are on one or two lists. If you’ve been about for as long as me 🙂 then you probably get the odd email every now and again (I wished). Not wanting to be too cruel to many list owners, it’s got to the point where many of the gooroos are no better than pimps or whores who prostitute themselves for the sake of gabbing a few pennies. Here’s why.

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Ecommerce Realities

If you run a business then you need to have a website, if not the simple fact is you are losing out. The problem is that even though getting a web presence for you business has become simple , there are still tips, tricks and tweaks that you need to employ if you want a healthy return on your investment. Drawing on over 10 years experience I’ve finally decided to commit myself to keeping you in the picture and start blogging. As time progresses I’ll be posting on many of the topics that you need to understand in order to profit online. We will be looking at various aspects of internet marketing and advertising strategies both online and off. We will look at how video can increase your profits, how to produce your videos and edit them. We will look at how to set-up websites, how to get paid, how to deliver your products and how to keep your clients happy and coming back for more. I’m really looking forward to sharing some of my knowledge with you and I encourage you to subscribe to my feed now. That’s it for the time being more soon.

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