semantic ecommerce and marketing strategies

CamStudioPro Screen Capture Software

Producing screen capture videos used to be quite expensive with Camtasia being the software of choice for many PC users. At over $300 it was not affordable for some. Well that’s all changed.

Watching video online has become as normal as watching TV and for some , watching video online is even more popular than TV. Let’s face it, your choice is vast. This shift in perceptions is one of the reasons a few software developers started to come up with free and low cost screen capture alternatives.

Camstudio is probably one of the better known free offerings in this software sector but as you would expect it has a few weaknesses compared to paid for products. Well Dave Guindon has now improved some of them making it a good place for marketers to start producing training or marketing videos of their own.

From the marketers perspective two of the main flaws of CamStudio were Read the rest of this entry »

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The Hidden Real Cost of Rights Packages - A Warning

This is a warning for anyone who has ever bought resale and usage rights for templates, artwork or image packs. Ignore it at you peril.

I’m pretty angry right now and I can’t name names because of legal issues (mores the pity) but the bottom line is that there are some ‘marketers’ out there who are acting illegally and you and me are the ones that will end up paying.

Here’s why.

These ‘marketers’ provide you, me (and whoever else) with packages to use or resell as our own. These packages contain images that are in fact licensed by another company and these ‘marketers’ don’t actually have the right to even use them. Let alone sell them or give them away. And don’t get me started on what will happen if you actually sell a licensed image. Even by mistake.

How does it cost you money? Read the rest of this entry »

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Freedom Class Videos - an update

In my last post about Tim Brocklehurst’s Freedom Class Videos I’ve been told that I should really have explained just how good the quality was. And these PM’s weren’t just talking about the quality of Tim’s training.

The videos that Tim had had produced and encoded for the web are exceptionally high quality. I can only imagine how much bandwidth is required for the viewable size and the speed at which they are streaming even with good video optimisation.

Even if you are not interested in how to build viral profits into your business, you will be very interested in the video quality. I can only urge you to see for yourself what can be achieved with online video.

As with all launches, Tim has run into a couple of teething problems which were overcome. Interestingly it seems that lack of bandwidth wasn’t the biggest issue. That happened when Read the rest of this entry »

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The Freedom Class Videos

As you’ve no doubt seen yourself, video is everywhere on the internet and it’s helping the people that are using it properly to make bigger profits online. Making money and using video are what this post is about.

For the last year I’ve been researching some of the new video technologies to discover what’s needed to make and distribute great looking videos to help sell just about anything.

I’ve found free video editors, great places to upload too and places to stream your content from. I’ve discovered short cuts, monetization channels and more than a few clever (but simple) ways to make your video efforts … profitable.

Put simply, there is a video that you can have, that will improve your profits. It doesn’t matter what business you are in. Motion makes money.

Over the next couple of weeks I’ll be sharing some of what I’ve learnt so keep your eyes peeled. If you haven’t already done it, subscribing to my feed will be the easiest way not to miss out so why not subscribe now.

So How do I Make Money Online? Read the rest of this entry »

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The Automated Cash Formula: Total BS!

Automated Cash Formula” (ACF) by Dave Gale is a $37 Internet Marketing product in pdf format. There are the obligatory upsell’s at $67 and $19 offering videos so you can see how Dave does what he does. I haven’t bought the videos so I can’t comment but I’m sure they will make things much easier to follow for some.

Where to begin with this review?

acfbook2.jpg My Biggest Problem with the sales pitch is the whole BS of the headline and sub headings

Totally Eliminate The Hard Work To Making Money Online;
Make You Hundreds Of Dollars A Day, Everyday, On Auto-Pilot…
Using The Internet Without A Website, Selling Any Products Or Doing Any Marketing Whatsoever - Even If You’re Currently Flat Out Broke With No Time Or Energy To Spare.

Sorry for being blunt but …. bullshit, horseshit and …. arrrgghhh

YES the formula can work for you but you will need to put in more than a couple of hours per project to get it right,

So what’s the formula: Read the rest of this entry »

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Web 2.0 Blog marketing is almost a misnomer

To quote wikipedia

A misnomer is a term which suggests an interpretation that is known to be untrue. Such incorrect terms sometimes derived their names because of the form, action, or origin of the subject—becoming named popularly or widely referenced—long before their true natures were known.

I don’t know what triggered this train of thought but I’ve got it and I’m in the mood to write.

You see for some reason I’ve got a bug in my head about the concept of blogging mixed with marketing to make it an automatic process. I know the two do mix and people are making money but …

Here’s my mental paradox:

Part of it’s to do with ethics, Blogging and Web 2.0 is all about people. Giving people the ability to mix and interact with others who share information on common interests. It’s about building communities and making friends and contacts. Marketing got bolted on to it because people were blogging.

Marketing is all about driving people towards taking an action which normally involves spending hard earnt cash and a basic human trait, (well a trait I’ve got and the last time I looked I was human) is that we all try to get the best deal possible … and if possible … something ‘free’.

So far so good.

Now this where the rosy glow of blog marketing begins to start losing its shine for me. At least in the longer term as it’s presented in a few posts and emails I’ve come across. Read the rest of this entry »

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Are you embarrassed when you cant remember peoples names

Hi here is a simple tip that will help you begin to remember names. You’ll also find a link to a bonus report.

We’ve all done it, sometimes even to those that we’ve known forever - their name just escapes us. It’s like the odd socks that seem o disappear from the washing machine - names just float into a mental black hole somewhere. Normally when we want it to happen least.

Why is this? Well … the chances are, when you’re introduced to someone for the first time, you’re not really concentrating on their name. Just think about it for a second - do introductions normally go something like this:

“Hi , I’d like you to meet Phil. This is my husband’s good friend, the one I told you about before. He’s the one that works as a physical therapist with the world champions. Remember I told you he got us those great seats this time last year when we went to the game?
That was a amazing. Anyway, I wanted you two to meet so you could put faces to the names when we talk over things.”

Wow, that’s a lot of information to remember about … what was his name again?

All of that other information you got about Phil is distracting you from his name, which was the first bit of information, making it even harder to remember.

So what’s the knack to remembering peoples names?

The real trick is to be prepared for this when meeting new people. The moment you hear their name, concentrate on that and block out the other information. Let’s face it, when you are introduced to someone you are normally told their name (and if you’re not told then it is really easy and polite just to ask something like; “Hi. I didn’t catch your name. What do I call you?”).

You’ll probably have much of the other information repeated during the conversation anyway, but their name is the one thing that they’ll expect you to remember. So make that the focus of your thought and you’ll be sure to get it right the first time, every time!

A good way to help to reinforce your memory is to say their name as soon as possible in normal conversation.
Something like, ‘So , have you had any thoughts on how we can improve your memory?’

It’s very simple and very effective. Try it and see. The more you do it the easier it gets.

Don’t forget that we expand on this and lots more in the book ‘You’ll never forget anything ever again - The easy way to master or improve your memory’. It comes complete with an MP3 audio version so you can listen where ever you want. You can improve your memory anywhere.

Grab your copy today

Want A Better Memory

I’ll post another tip tomorrow.

www.improve-my-memory.com

and for those of you that are wondering - what was I going to say

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