Knowing why ‘dave likes cookies’ helps profitability

Dave love cookiesThe way the web works is changing and the groundswell behind the introduction and implementation of semantic applications has already affected lots of businesses. We are starting to see it’s effects become more apparent in SEO and marketing practices as the industry gets a better understanding of what the semantic web is and its currently defined parameters.

A very useful article Don’t get the Semantic Web? You will after this concludes “All the semantic web is trying to do, is make sure everything is structured in a consistent manner, with a consistent dictionary behind the content, so that a machine can draw connections.”

In a nutshell – every thing is connected to something and it’s better to make sure your data is machine readable.  That way it can be used, shared, linked or found easily.  The chances are you are already using semantic technology and didn’t even know it.

Semantic Search Engines

Semantic search is IMO the way forward.  From what I’ve seen so far from semantic search engine beta’s like Hakia (and a few others), the search results are a lot more focused as they are based on concept match rather than keyword match or popularity ranking.  Its not a huge leap from there to see the potential of semantically delivered advertising.

It’s also interesting reading Marissa Mayer’s interview talking about Google at 10 and 20. Marissa is the vice president of search product and user experience at Google and she says “I think there will be a continued focus on innovation, particularly in search. Search is an unsolved problem. We have a good 90 to 95% of the solution, but there is a lot to go in the remaining 10%.”  Maybe she was referring to semantic search technologies being incorporated.  I hope so.

One of the common links to unlocking all of this potential in a business is RDF which stands for Resource Description Framework – In plain English that’s a way to describe anything and any relationship.

And that leads us into the video and why knowing that ‘dave likes cookies’ is the way to describe anything.  Even if you are not a coder it’s worth watching so that you get a better understanding and can make more informed choices when business planning or allocating IT budgets.


Manu Sporny explains the basics of RFDa so you can understand how it will help you get better web results.

Notes:
subjects predicates objects
www.w3.org/TR/xhtml-rdfa-primer
www.w3.org/TR/rdfa-sytax

Kevin Polley has been involved with computers and the internet since 1997. Apart from being an accomplished ecommerce consultant he is also highly experienced in Organic Search Engine Optimization techniques.

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  1. […] meant to be and how it’s going to help you (even if you don’t fully understand it) do go watch the video I posted in September 2008.  Don’t let the title put you off!  It’s a nine min video […]

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