An excellent article by Charles Heflin about digital footprints and how they affect social marketing activities needs to be read by anyone with an online business who is using any automated tactics to improve their search engine rankings.
It prompted me to comment and reminded me to start sharing some of the useful information I’ve picked up on where the net is heading and why carrying on some current SEO practices could be devastating the ability of some websites to be found in the near future.
For the past two years I’ve been involved in private SEO and SEM research which has been looking at where the web is heading and why. Much of what I learned very early on made me understand that virtually all of what was being said and the tools being sold or promoted by marketers, to improve my search rankings, would have a shelf life of around 18 months – if I was lucky. Why? Because things change and there’s a problem.
The following video explains more way better than I can but put simply, one of the root problems is thatthe network infrastructure that the internet uses, needed a more efficient way to cope with growing demand and deliver the content we want, when we want it.
Enter Semantic Web Development
Now we know that things have to change, watching this explains really well what the semantic web is and gives you a glimpse or two into how your websites will be affected. I get the feeling that if you plan to make the right changes it wont be anything bad. Better still if you start to take on board the importance of what the sematic web could do for business in general. Everyone wins. It just means learning the rules and sticking to them. Who knows … 🙂
I’ll be posting more videos and some of my findings about the semantic web and RDF technology soon.
We can be sure that this technology will be instrumental in delivering the next generation of search results. It could be that search engines loose some dominance. I don’t think anyone has all of the answers about how it will affect business websites being found i.e semantic sem but I’d like to start some discussions about the implications.
Hope you enjoyed the video. If you did please share this post and make a comment. I’d love to hear your thoughts.