Beyond Social Network Marketing and SEO for Business

An excellent article by Charles Heflin about digital footprints and how they affect social marketing activities needs to be read by anyone with an online business who is using any automated tactics to improve their search engine rankings.

It prompted me to comment and reminded me to start sharing some of the useful information I’ve picked up on where the net is heading and why carrying on some current SEO practices could be devastating the ability of some websites to be found in the near future.

For the past two years I’ve been involved in private SEO and SEM research which has been looking at where the web is heading and why.  Much of what I learned very early on made me understand that virtually all of what was being said and the tools being sold or promoted by marketers, to improve my search rankings, would have a shelf life of around 18 months – if I was lucky. Why? Because things change and there’s a problem.

The following video explains more way better than I can but put simply, one of the root problems is thatthe network infrastructure that the internet uses, needed a more efficient way to cope with growing demand and deliver the content we want, when we want it.

Enter Semantic Web Development

Now we know that things have to change, watching this explains really well what the semantic web is and gives you a glimpse or two into how your websites will be affected. I get the feeling that if you plan to make the right changes it wont be anything bad.  Better still if you start to take on board the importance of what the sematic web could do for business in general.  Everyone wins.  It just means learning the rules and sticking to them. Who knows …  🙂

I’ll be posting more videos and some of my findings about the semantic web and RDF technology soon.

We can be sure that this technology will be instrumental in delivering the next generation of search results. It could be that search engines loose some dominance. I don’t think anyone has all of the answers about how it will affect business websites being found i.e semantic sem but I’d like to start some discussions about the implications.

Hope you enjoyed the video. If you did please share this post and make a comment. I’d love to hear your thoughts.

Kevin Polley has been involved with computers and the internet since 1997. Apart from being an accomplished ecommerce consultant he is also highly experienced in Organic Search Engine Optimization techniques.

Posted in Semantic Web Tagged with: , , , , , ,
2 comments
Jeffrey Kistner
Jeffrey Kistner

Hello Kevin, Thank you for taking the time to explain semantics. Great video! I'm going to watch it again. Keep writing. There real is nothing like this...

Kevin Polley
Kevin Polley

Hey Jeffrey, thanks for taking the time to read through and watch. Things have moved on lots in the past three years, Google and other search companies are using semantics in their search and there are some interesting developments in the social sphere that are semantic in origin. The web can think for itself and marketers really do need to stop and think if that next piece of data the add to the web is actually adding value. ?

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