Semantic Contextual Advertising Is Here

September 16, 2008

Improving the effectiveness and profitability of online advertising looks set to become much easier and accurate thanks to semantic technology. Well established Italian software company Expert System yesterday announced the launch of a new contextual advertising solution with semantic intelligence called Cogito. In his post ‘Semantics in Advertising‘ for ZDNet, Paul Miller of Talis says [...]

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Making Better Sense Of The Semantic Web

September 15, 2008

The semantic web is going to mean many things to each and every one of us and as the semantic layer, or framework integrates with the web we have currently, it will eventually affect every aspect of every business process. The good news seems to be that in general, business won’t need to change core [...]

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Knowing why ‘dave likes cookies’ helps profitability

September 8, 2008

The way the web works is changing and the groundswell behind the introduction and implementation of semantic applications has already affected lots of businesses. We are starting to see it’s effects become more apparent in SEO and marketing practices as the industry gets a better understanding of what the semantic web is and its currently [...]

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The Semantic Web Vision of Tim Berners Lee

September 7, 2008

The semantic web is here and it’s growing all the time. Following on from my last post I thought it would be useful for seo, sem, social marketers and anyone else interested in discovering how the semantic web will affect online business to hear what it should be from the man who invented the world [...]

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