Online product reviews can cost you $11,000

October 6, 2009

If times weren’t hard enough American FTC have decided that in some cases it’s wrong to review products and to implement a fine of upto $11,000.
Until now online promotions via blogs were not covered by any guidelines and this worried some consumer groups. The issue being that the links between the products being reviewed [...]

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One year on and £48K each later …

September 15, 2009

Today is the first anniversary of the collapse of Lehman which as we now all know was the catalyst for the world wide recession we have all had to endure.  Vast sums of money have been pumped in to support and bail out financial institutions and other big businesses which has supposedly made the effects [...]

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How To Beat Recession – Download Your Free Copy Now

December 24, 2008

With 101 ‘Must Have’ recession busting hints & tips, How To Beat Recession is one ebook everyone should read sooner rather than later.  You’ll discover simple ways to recession proof your life and business.
Let’s face it, another year is nearly over and what a year it’s been for business.  Who would have thought this would [...]

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Something doesn’t add up with this world financial resuce plan.

October 9, 2008

According to Wikipedia the world population is approximately 6.8 billion people.
According to the BBC financial bail out figures,  in the US and UK the cost of the bail out is $1,575 Billion ($700 Bn in the US and £500 Bn in the UK)  These figures do not include other countries.
Said quickly, we know it’s a [...]

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Semantic Contextual Advertising Is Here

September 16, 2008

Improving the effectiveness and profitability of online advertising looks set to become much easier and accurate thanks to semantic technology.
Well established Italian software company Expert System yesterday announced the launch of a new contextual advertising solution with semantic intelligence called Cogito.
In his post ‘Semantics in Advertising‘ for ZDNet, Paul Miller of Talis says “On the [...]

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